Digital Persuaders

Learn how to leverage the bandwagon effect in your marketing campaigns to create viral trends, boost social proof, and increase conversions.

Discover the Halo Effect and how it impacts your customers' perception of your brand. Learn how to leverage this cognitive bias to build trust and boost conversions

Discover how the availability heuristic shapes our perception of risk and how marketers can use it to influence online behavior.

Discover how the anchoring bias can make or break your marketing campaigns. Learn how to use this cognitive bias to influence pricing perception and drive conversions.