Persuasion Tactics

The Zeigarnik Effect, named after Russian psychologist Bluma Zeigarnik, states that people remember unfinished or interrupted tasks better than…

Discover the power of the curiosity gap in marketing and learn how to use it to increase engagement and drive conversions.

Master the "Even If" technique to address objections proactively and persuade customers even when they have doubts.

How to leverage the innate fear of missing out (FOMO) to drive conversions.