Posted inCognitive Bias
Halo Effect
Discover the Halo Effect and how it impacts your customers' perception of your brand. Learn how to leverage this cognitive bias to build trust and boost conversions
Posted inCognitive Bias
The Availability Heuristic
Discover how the availability heuristic shapes our perception of risk and how marketers can use it to influence online behavior.
Posted inCognitive Bias
The Anchoring Bias
Discover how the anchoring bias can make or break your marketing campaigns. Learn how to use this cognitive bias to influence pricing perception and drive conversions.
Posted inCognitive Bias
The Decoy Effect
Discover the sneaky psychology of the decoy effect and how online retailers use it to influence your buying decisions. Learn how to spot decoys and make smarter choices.