Posted inCognitive Bias
The Availability Heuristic
Discover how the availability heuristic shapes our perception of risk and how marketers can use it to influence online behavior.
Posted inCognitive Bias
Confirmation Bias
Discover how confirmation bias influences online behavior and learn how to leverage it ethically to increase conversions and build brand loyalty.
Posted inCognitive Bias
Framing Effect
The framing effect describes how the way information is presented – the "frame" – influences our choices and judgments,…
Posted inCognitive Bias
Bandwagon Effect
Learn how to leverage the bandwagon effect in your marketing campaigns to create viral trends, boost social proof, and increase conversions.