The book reveals the hidden forces that shape our online choices, uncovering the invisible persuasion mechanisms at work in our expanding digital world.
Digital Persuaders serves as an essential guide to navigating the online landscape with open eyes, turning you into a conscious consumer and a responsible professional.
After two decades working at the intersection of advertising and technology, witnessing the systems that dictate our digital choices, i became increasingly curious how behavioral science was applied to digital marketing.
This book is my attempt to map the key cognitive shortcuts employed by digital platforms to capture our attention and influence how we behave online.
You'll learn to identify the impact of biases such as Loss Aversion, the Decoy Effect, and Social Proof, revealing how they are used across digital channels.
While a practical guide, i hope it also works as an ethical compass for reclaiming cognitive autonomy and participating in a fairer, more human-centric digital future.
2026 © Armando Alves