Posted inCognitive Bias
The Availability Heuristic
Discover how the availability heuristic shapes our perception of risk and how marketers can use it to influence online behavior.
Posted inCognitive Bias
Confirmation Bias
Discover how confirmation bias influences online behavior and learn how to leverage it ethically to increase conversions and build brand loyalty.
Posted inPersuasion Tactics
The Zeigarnik Effect
The Zeigarnik Effect, named after Russian psychologist Bluma Zeigarnik, states that people remember unfinished or interrupted tasks better than…
Posted inPersuasion Tactics
The Curiosity Gap
Discover the power of the curiosity gap in marketing and learn how to use it to increase engagement and drive conversions.